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My biggest desire was to learn how to apply the make-up with the implements being sold on the site. None of these products will do me any good if I don't know how to use them properly or how to make me the most attractive I can be. Code: Get Promo Code.

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Verified by Lacie. Verified by PinkAbby. Verified by Angel. Verified by Trevor. Verified by MooreTaina. You will be able to create a flawless look when you work with this E47 Shader.

The shader is designed to help you get into creases, which will help complement your makeup and your handiwork. Verified by Calgirl.

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Verified by Nallely. Get more out of your favorite products when you use this F71 Detail Concealer Brush. This brush works your makeup into smaller spaces while still allowing you to blend with ease. Create definition when you utilize your eyeshadow thanks to this P84 Precision Angled Brush.

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Guru performance is further rewarded with store credits towards their own purchases and cash bonuses for high performers. There is even an Affiliate VIP program that offers permanent affiliate discounts. Such incentives not only get products featured in videos, but also encourage channel growth and consistent production of content. The desire for growth is where the goals of the channels tend to align with the goals of Sigma.

Ultimately, the affiliates are a means to an end — brand recognition amongst consumers to drives sales. In order to maximize purchases, the audience has to be sizable.

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So, Sigma not only courts professional Gurus, but also helps up and coming Gurus grow. Tati heard about Sigma from other Gurus, bought products, became an affiliate, and is telling other people about Sigma brushes. This cycle of buying, trying, and recommending because of an affiliate is apparent here.

Sometimes, talking about an affiliate program can be awkward. Beauty Gurus stake their jobs on remaining authentic with viewers. Every month, Sigma makes new coupon codes for a percentage off of purchases.

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Changing coupon codes monthly encourages gurus to make regular videos. These codes wind up in the description boxes of YouTube videos and expire at the end of each month. This coupon code tactic also makes Sigma significantly more searchable, since the text descriptions help SEO for the brand. People looking to buy more Sigma products know to look for the coupon codes or wait for the seasonal sales.

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Ultimately, YouTube makes it easy for the right customers to find the right products and make purchases. The handbook encourages deep-linking, where links go directly to products mentioned, bypassing the potential complications of navigating the whole web site. They even suggest adding annotations for videos containing other Sigma products or including links in the description to other videos using or reviewing Sigma products. Saturation of the brand name is key to convincing first time buyers to make a purchase.

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